Privacy Policy

1) Overview

Diesel Pro Power, Inc. (“Diesel Pro,” “we,” “us,” or “our”) values the trust you place in us and is committed to protecting the personal information you share with us. This Privacy Statement explains what personal information we collect, how we use it, how we disclose it, and the choices and rights you may have regarding your information.

This Privacy Statement applies to dieselpro.comand related services that link to this statement (collectively, the “Site”).

2) Who We Are (Controller)

For purposes of many data protection laws (including the EU/UK GDPR), Diesel Pro Power, Inc. is the data controller for personal information collected through the Site, unless otherwise stated.

Company: Diesel Pro Power, Inc.

Address: 760 NW 4th Street, Suite 100, Miami, FL 33128, USA

Email: [email protected]

EU/UK Representative

Diesel Pro Power, Inc. is based in the United States. In certain circumstances, EU and UK data protection laws may require us to appoint a representative in the EU and/or the UK. If you have questions about this requirement or how it may apply, please contact us at [email protected].

3) Personal Information We Collect

We collect personal information from three sources: (a) information you provide directly, (b) information collected automatically, and (c) information from service providers involved in order processing and Site operations.

A) Information you provide

• Identifiers and contact details: name, email address, phone number, billing/shipping address
• Account details: login credentials and account preferences
• Transaction and commercial information: items purchased, order history, returns, warranty information
• Payment-related information: payments are processed through our payment processor(s). We do not store full payment card numbers.
• Communications: messages you send us, including customer service and live chat

B) Information collected automatically

• Device and usage data: IP address, browser type, device identifiers, operating system
• Activity data: pages viewed, links clicked, referring/exit pages, date/time stamps, and similar log data
• Cookie and similar technology data: see Section 6 (Cookies)

C) Information from service providers

We may receive shipping updates, delivery confirmation, fraud signals, or payment confirmation from our providers (e.g., carriers, payment processor).

4) How We Use Personal Information

We use personal information to operate our business and provide services, including to:

• Process purchases and fulfill orders
• Provide shipping, delivery tracking, returns, and warranty handling
• Create and manage your account
• Provide customer support and respond to inquiries (including live chat)
• Send transactional communications (order confirmations, shipping updates, account notices)
• Send marketing communications where permitted, and allow you to opt out at any time
• Improve our Site, services, and customer experience
• Protect against fraud, unauthorized transactions, and security incidents
• Comply with legal obligations and enforce our terms

5) Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information under one or more of the following legal bases:

• Contract necessity: to process your order, provide the Site, manage your account, and deliver requested services
• Legitimate interests: to improve our services, prevent fraud, maintain security, and operate our business (balanced against your rights)
• Legal obligation: to comply with applicable laws (e.g., tax, accounting, regulatory, lawful requests)
• Consent: for certain marketing activities and non-essential cookies/trackers, where required by law (you can withdraw consent at any time)

International Data Transfers (EEA/UK)

If you are located in the EEA or the UK, your personal information may be transferred to and processed in countries outside the EEA/UK, including the United States, where data protection laws may differ from those in your country. Where required by applicable law, we take steps designed to provide an appropriate level of protection for personal information transferred internationally, such as implementing contractual and other safeguards with relevant service providers. You may contact us at [email protected] to request additional information about the safeguards we use for international transfers.

6) Cookies and Similar Technologies

We use cookies and similar technologies for:

• Strictly necessary functions (e.g., authentication, shopping cart, security)
• Preferences (e.g., language and settings)
• Analytics (to understand Site usage)
• Advertising measurement / targeted advertising (where enabled)

Cookie choices

You can manage cookies through our cookie consent and preference tool (the cookie banner and settings popup displayed on the Site). Depending on your location, this tool may provide options such as Accept, Reject/Deny, and category-based preferences (e.g., Necessary, Analytics).

You can also control cookies through your browser settings; disabling cookies may impact Site functionality.

For UK/EU visitors: non-essential cookies (e.g., analytics and advertising cookies) are set only after you provide consent, where required by law.

No session recording: We do not use session recording technologies that record mouse movements, scrolling behavior, or keystrokes on dieselpro.com.

7) Analytics and Advertising (Google)

We use Google technologies to help us understand Site usage and improve marketing performance. These may include Google Analytics and Google advertising services. These tools may use cookies or similar technologies to collect information about interactions with the Site.

You may be able to manage certain advertising preferences through Google’s user controls and your browser/device settings.

8) How We Share Personal Information

We may disclose personal information to third parties in these circumstances:

A) Service providers (processors)

We share information with vendors that perform services for us, such as:

• Payment processing: Stripe
• Shipping and logistics: UPS, FedEx, DHL, Unishippers (and other carriers as needed)
• Marketing and email communications: HubSpot
• Analytics and advertising services: Google
• Customer support tools: including our live chat solution

These providers are permitted to use personal information only to provide services to us and are not authorized to use it for their own independent purposes.

B) Legal and safety

We may disclose information when required by law, in response to lawful requests, or when we believe disclosure is necessary to protect our rights, customers, and operations.

C) Business transfers

If Diesel Pro Power, Inc. is involved in a merger, acquisition, financing, or sale of all or part of its business or assets, personal information may be transferred as part of that transaction.

9) “Sale” of Personal Information / Sharing for Targeted Advertising

We do not sell personal information for money.

However, we may “share” certain information for targeted or cross-context behavioral advertising as those terms are defined under certain privacy laws (including California’s CPRA), for example through advertising cookies or similar technologies.

Opt-out options

Where required by law, you may opt out of targeted advertising/sharing by:

• Using our cookie consent and preference tool (the cookie banner/settings popup on the Site), where available, and/or
• Contacting us at [email protected]

Global Privacy Control (GPC):We do not currently respond to browser “do not track” signals or Global Privacy Control (GPC) signals. You may use the opt-out methods above.

10) Email Marketing Preferences

If you subscribe to marketing communications, you can opt out at any time by using the unsubscribe mechanism in the message or by contacting us at [email protected].

Even if you opt out of marketing messages, we may still send transactional or service-related communications (such as order updates or account notices).

11) Testimonials / Reviews

We may display customer feedback on our website through embedded reviews (including Google Reviews). Such content is provided through the applicable third-party service and displayed as available through that embedded experience.

12) Data Retention

We retain personal information for as long as needed to provide services and operate our business, including for the periods described below (or longer if required by law):

• Orders, invoices, and tax/accounting records: retained for 7 years
• Customer support and chat communications: retained for 24 months
• Analytics data: retained for 14 months (subject to tool configuration)
• Marketing subscription records: retained until you opt out, plus a reasonable period to maintain a suppression list and compliance records
• Account information: retained while your account is active; if closed, we may retain certain records as needed for legal, security, fraud prevention, and business continuity purposes

To request account cancellation or request deletion where available, contact [email protected].

13) Security

We use safeguards designed to protect personal information. Transactions on our website are conducted through secure connections, and when sensitive information is transmitted, we use encryption technologies such as SSL/TLS.

No method of transmission over the internet or electronic storage is fully secure. While we work to protect your information, we cannot guarantee absolute security.

For questions about security, contact [email protected].

14) Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. We will take reasonable steps to verify your identity before responding to a request.

A) California (CCPA/CPRA)

California residents may have the right to:

• Know the categories of personal information we collect, use, and disclose
• Request access to specific pieces of personal information we collected (generally within the prior 12 months)
• Request deletion of certain personal information
• Correct inaccurate personal information
• Opt out of certain “sharing” for cross-context behavioral advertising
• Not be discriminated against for exercising privacy rights

B) Other U.S. states

Residents of certain U.S. states may have rights such as access, deletion, correction, data portability, and the right to opt out of targeted advertising, depending on state law.

C) International users (EEA/UK and other regions)

Depending on local law, you may have rights such as access, correction, deletion, objection, restriction, and data portability. You may also have the right to withdraw consent where processing is based on consent.

Right to complain (EEA/UK):You may lodge a complaint with your local data protection authority. UK residents may also contact the UK Information Commissioner’s Office (ICO).

15) How to Submit a Request

To submit a privacy request, you (or an authorized agent where permitted by law) may contact us at: Email: [email protected] Subject line suggestion:“Privacy Request”

We aim to respond within a reasonable timeframe and, where required by law, within 45 days (with permitted extensions where applicable).

16) Children’s Privacy

The Site is not directed to children and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us so we can take appropriate action.

17) Changes to This Privacy Statement

We may update this Privacy Statement from time to time. When we do, we will post the updated version on our website and update the “Effective Date” above. If changes are material, we will provide notice on the Site prior to the change becoming effective where required by law.

18) Contact Information

Diesel Pro Power, Inc.
Customer Service Dept.
760 NW 4th Street, Suite 100
Miami, FL 33128, USA
Email: [email protected]